Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)

Introduction of Digital Payments to Buying Interest in MSMEs Rumah BUMN South Sumatra

Authors
Ummasyroh Ummasyroh1, *, Yesita Astarina1, Ulfah Muharramah1, Dwi Riana1, Ghea Monica Ananda1, Tri Octha Rina Ramadhanty1, Rahman Rosihan1
1Politeknik Negeri Sriwijaya, Palembang, South Sumatera, Indonesia
*Corresponding author. Email: imashusaini@gmail.com
Corresponding Author
Ummasyroh Ummasyroh
Available Online 29 February 2024.
DOI
10.2991/978-2-38476-220-0_13How to use a DOI?
Keywords
Digital Payment; Buying Interest; QRIS; MSMEs
Abstract

This study aimed to determine the effect of digital payments namely QRIS on buying interest. The object of this research is MSMEs, assisted by Rumah BUMN South Sumatra. This research was conducted using a quantitative-descriptive approach. The population in this study was 20 MSMEs assisted by Rumah BUMN South Sumatra. The sampling technique used was the census method. Namely, the entire population was used as the research sample. Data was collected by distributing a questionnaire and giving an examination to writing. The analytical method in this research uses simple regression analysis and data processing using SPSS. This research shows that the majority of MSME members, under the guidance of Rumah BUMN South Sumatra, have implemented a digital payment system using QRIS. However, in practice, it turns out that many consumers do not want to use digital payment systems. They are more comfortable using cash. This is material for the next study, consumers need to receive education regarding the use of digital payment systems. This is what underlies the results of this study, showing that digital payments do not influence buying interest.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 February 2024
ISBN
978-2-38476-220-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-220-0_13How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Ummasyroh Ummasyroh
AU  - Yesita Astarina
AU  - Ulfah Muharramah
AU  - Dwi Riana
AU  - Ghea Monica Ananda
AU  - Tri Octha Rina Ramadhanty
AU  - Rahman Rosihan
PY  - 2024
DA  - 2024/02/29
TI  - Introduction of Digital Payments to Buying Interest in MSMEs Rumah BUMN South Sumatra
BT  - Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)
PB  - Atlantis Press
SP  - 109
EP  - 116
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-220-0_13
DO  - 10.2991/978-2-38476-220-0_13
ID  - Ummasyroh2024
ER  -