The Effect of Servicescape on Tourist Revisit Intention at Water Sport and Recreation Tourism Destination

DOI

10.2991/assehr.k.220202.016How to use a DOI?

Keywords

ambient condition; functionality& layout; sign symbol and artifact; revisit intention

Abstract

This research is conducted to see the influence of servicescape on tourist revisit intention at one of water sports & recreation tourism destination in Palembang. Water sports & recreation is one of tourist choice on tourism destination in Palembang. This research used descriptive quantitative method with purposive sampling method. The number of respondents are 100 respondents who have visited Amanzi Waterpark Palembang at least 2 times. T test shows that ambient condition, functionality & layout, and sign symbol and artifact partially have a positive and significant effect on tourist revisit intention. F test shows that simultaneously ambient condition, functionality & layout, and sign symbol and artifact have significant effect on tourist revisit intention. the magnitude of the influence of ambient condition, funcionality & layout, and sign symbol and artifact on tourist revisit intention at Amanzi Waterpark Palembang is 45,2%, while the rest is influenced by other variables that not researched by researcher.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Risma Ambarwati
AU  - Salsabila Rahmadina Putri Iswan
AU  - Sari Lestari Zainal Ridho
AU  - Hadi Jauhari
AU  - Paisal Paisal
AU  - Afrizawati Afrizawati
PY  - 2022
DA  - 2022/02/11
TI  - The Effect of Servicescape on Tourist Revisit Intention at Water Sport and Recreation Tourism Destination
BT  - Proceedings of the 5th FIRST T3 2021 International Conference (FIRST-T3 2021)
PB  - Atlantis Press
SP  - 97
EP  - 100
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220202.016
DO  - 10.2991/assehr.k.220202.016
ID  - Ambarwati2022
ER  -