The Effect of Bank Credibility and Service Convenience on Bank Customer Attitudes

DOI

10.2991/ahsseh.k.210122.026How to use a DOI?

Keywords

bank credibility, service convenience, costumer attitude

Abstract

Electronic banking services have developed and are implemented by the banking sector in providing services to customers. It is interesting to study the drivers of customer behavior in using electronic banking services. Therefore, this study seeks to determine the drivers of consumer attitudes in using services of bank. The number of customers who became research respondents was 164 people. The side technique used was purposive sampling. The findings of the study explain that bank credibility is not a driving force for customers’ attitude to act in using banking services. Then, the convenience of banking services felt by customers becomes a trigger customers’ attitude for using banking services. These findings are expected to contribute to knowledge, especially in the banking sector.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Esya Alhadi
AU  - Gusti Ayu Oka Windarti
AU  - Elvia Zahara
AU  - Titi Andriani
PY  - 2021
DA  - 2021/01/25
TI  - The Effect of Bank Credibility and Service Convenience on Bank Customer Attitudes
BT  - Proceedings of the 4th Forum in Research, Science, and Technology (FIRST-T3-20)
PB  - Atlantis Press
SP  - 153
EP  - 156
SN  - 2667-128X
UR  - https://doi.org/10.2991/ahsseh.k.210122.026
DO  - 10.2991/ahsseh.k.210122.026
ID  - Alhadi2021
ER  -