Study on Satisfaction of Customer with Inns Based on Fuzzy Mathematics for Comprehensive Evaluation: Taking Puzhehei Scenic Spot Inns in Wenshan County, Yunnan Province as an Example

DOI

10.2991/febm-18.2018.99How to use a DOI?

Keywords

Puzhehei; Inn; Perceived satisfaction; AHP; Fuzzy evaluation comprehensive method

Abstract

This paper takes the inns of Puzhehei Scenic Area, Wenshan County, Yunnan Province as the research object. Through the customer evaluation data provided by Qunar.com, the satisfaction of customer is studied. The fuzzy mathematics method for comprehensive evaluation is adopted in the research process. The evaluation results show that customers have a high overall satisfaction with the service quality of Puzhehei Scenic Spot Inns. But in the qualitative evaluation of customer network, the author found some problems about the hotel. In order to further improve the service quality of the hotel, this paper proposes improvement suggestions from three aspects: improving hotel facilities and equipment, strengthening staff training and improving catering level.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Huang
PY  - 2018/12
DA  - 2018/12
TI  - Study on Satisfaction of Customer with Inns Based on Fuzzy Mathematics for Comprehensive Evaluation: Taking Puzhehei Scenic Spot Inns in Wenshan County, Yunnan Province as an Example
BT  - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
PB  - Atlantis Press
SP  - 430
EP  - 432
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-18.2018.99
DO  - 10.2991/febm-18.2018.99
ID  - Huang2018/12
ER  -