Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)

Empirical Evidence on Sources of Consumer Trust on E-Commerce of Ghana

Authors
Benjamin Adjei Danquah, Chen lin Dong
Corresponding Author
Benjamin Adjei Danquah
Available Online December 2018.
DOI
https://doi.org/10.2991/febm-18.2018.41How to use a DOI?
Keywords
E-Commerce; Trust; Service quality; Brand recognition; Customer satisfaction
Abstract

The emergence of E-commerce is taking the world by storm and is growing rapidly in developed and some emerging economies. The purpose of the research was to assess the impact on sources of consumer trust on E-Commerce in Ghana. The study adopted primary data using 215 questionnaires for the survey and uses SEM – AMOS for its analysis. The results projected that Customer Satisfaction, Service Quality and Brand Recognition have much impact on the E-Commerce growth in Ghana. Industrial players in Ghana should focus their policy direction on building a strong brand, improving the service delivery and striving to meet the customer at their desirable point.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
December 2018
ISBN
978-94-6252-623-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/febm-18.2018.41How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Benjamin Adjei Danquah
AU  - Chen lin Dong
PY  - 2018/12
DA  - 2018/12
TI  - Empirical Evidence on Sources of Consumer Trust on E-Commerce of Ghana
BT  - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
PB  - Atlantis Press
SP  - 175
EP  - 178
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-18.2018.41
DO  - https://doi.org/10.2991/febm-18.2018.41
ID  - Danquah2018/12
ER  -