Empirical Evidence on Sources of Consumer Trust on E-Commerce of Ghana
- 10.2991/febm-18.2018.41How to use a DOI?
- E-Commerce; Trust; Service quality; Brand recognition; Customer satisfaction
The emergence of E-commerce is taking the world by storm and is growing rapidly in developed and some emerging economies. The purpose of the research was to assess the impact on sources of consumer trust on E-Commerce in Ghana. The study adopted primary data using 215 questionnaires for the survey and uses SEM – AMOS for its analysis. The results projected that Customer Satisfaction, Service Quality and Brand Recognition have much impact on the E-Commerce growth in Ghana. Industrial players in Ghana should focus their policy direction on building a strong brand, improving the service delivery and striving to meet the customer at their desirable point.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Benjamin Adjei Danquah AU - Chen lin Dong PY - 2018/12 DA - 2018/12 TI - Empirical Evidence on Sources of Consumer Trust on E-Commerce of Ghana BT - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018) PB - Atlantis Press SP - 175 EP - 178 SN - 2352-5428 UR - https://doi.org/10.2991/febm-18.2018.41 DO - 10.2991/febm-18.2018.41 ID - Danquah2018/12 ER -