Research on the Development Strategy of Dujiangyan's Cultural Tourism Based on Tourist Satisfaction
- 10.2991/febm-18.2018.25How to use a DOI?
- Tourist satisfaction; Cultural tourism; Tourism development; Dujiangyan
By investigating tourists'perception and satisfaction in Dujiangyan, this paper finds out the significant influencing factors of Tourists'Perception in Dujiangyan, and discusses the development strategy of Dujiangyan cultural tourism based on tourists'satisfaction. Firstly, this paper provides a brief overview of Dujiangyan cultural tourism resources; secondly, according to the theory of tourists'satisfaction and Dujiangyan tourism resources, it selects the evaluation index of tourists' satisfaction to form a questionnaire. Then it analyzes the tourist market of Dujiangyan from the perspective of demography and tourists'behavior characteristics, and makes an empirical analysis of the current situation of Dujiangyan’s satisfaction, and puts forward the corresponding development strategies of cultural experience tourism from the perspective of improving tourists' satisfaction. The results of this study are expected to provide some references for promoting the development of cultural tourism in Dujiangyan and the construction of famous international tourist cities.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Weiting Zhu AU - Heng Yang AU - Shuhua Zhang AU - Hui He PY - 2018/12 DA - 2018/12 TI - Research on the Development Strategy of Dujiangyan's Cultural Tourism Based on Tourist Satisfaction BT - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018) PB - Atlantis Press SP - 108 EP - 111 SN - 2352-5428 UR - https://doi.org/10.2991/febm-18.2018.25 DO - 10.2991/febm-18.2018.25 ID - Zhu2018/12 ER -