Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)

Research on the Development Strategy of Dujiangyan's Cultural Tourism Based on Tourist Satisfaction

Authors
Weiting Zhu, Heng Yang, Shuhua Zhang, Hui He
Corresponding Author
Heng Yang
Available Online December 2018.
DOI
https://doi.org/10.2991/febm-18.2018.25How to use a DOI?
Keywords
Tourist satisfaction; Cultural tourism; Tourism development; Dujiangyan
Abstract

By investigating tourists'perception and satisfaction in Dujiangyan, this paper finds out the significant influencing factors of Tourists'Perception in Dujiangyan, and discusses the development strategy of Dujiangyan cultural tourism based on tourists'satisfaction. Firstly, this paper provides a brief overview of Dujiangyan cultural tourism resources; secondly, according to the theory of tourists'satisfaction and Dujiangyan tourism resources, it selects the evaluation index of tourists' satisfaction to form a questionnaire. Then it analyzes the tourist market of Dujiangyan from the perspective of demography and tourists'behavior characteristics, and makes an empirical analysis of the current situation of Dujiangyan’s satisfaction, and puts forward the corresponding development strategies of cultural experience tourism from the perspective of improving tourists' satisfaction. The results of this study are expected to provide some references for promoting the development of cultural tourism in Dujiangyan and the construction of famous international tourist cities.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
December 2018
ISBN
978-94-6252-623-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/febm-18.2018.25How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Weiting Zhu
AU  - Heng Yang
AU  - Shuhua Zhang
AU  - Hui He
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Development Strategy of Dujiangyan's Cultural Tourism Based on Tourist Satisfaction
BT  - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
PB  - Atlantis Press
SP  - 108
EP  - 111
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-18.2018.25
DO  - https://doi.org/10.2991/febm-18.2018.25
ID  - Zhu2018/12
ER  -