Research on the Development Strategy of Dujiangyan's Cultural Tourism Based on Tourist Satisfaction

DOI

10.2991/febm-18.2018.25How to use a DOI?

Keywords

Tourist satisfaction; Cultural tourism; Tourism development; Dujiangyan

Abstract

By investigating tourists'perception and satisfaction in Dujiangyan, this paper finds out the significant influencing factors of Tourists'Perception in Dujiangyan, and discusses the development strategy of Dujiangyan cultural tourism based on tourists'satisfaction. Firstly, this paper provides a brief overview of Dujiangyan cultural tourism resources; secondly, according to the theory of tourists'satisfaction and Dujiangyan tourism resources, it selects the evaluation index of tourists' satisfaction to form a questionnaire. Then it analyzes the tourist market of Dujiangyan from the perspective of demography and tourists'behavior characteristics, and makes an empirical analysis of the current situation of Dujiangyan’s satisfaction, and puts forward the corresponding development strategies of cultural experience tourism from the perspective of improving tourists' satisfaction. The results of this study are expected to provide some references for promoting the development of cultural tourism in Dujiangyan and the construction of famous international tourist cities.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weiting Zhu
AU  - Heng Yang
AU  - Shuhua Zhang
AU  - Hui He
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Development Strategy of Dujiangyan's Cultural Tourism Based on Tourist Satisfaction
BT  - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
PB  - Atlantis Press
SP  - 108
EP  - 111
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-18.2018.25
DO  - 10.2991/febm-18.2018.25
ID  - Zhu2018/12
ER  -