Characteristics of Women's Consumers Behavior and Strategies of Enterprises Marketing Based on the New Media

DOI

10.2991/febm-18.2018.22How to use a DOI?

Keywords

New media; Women's consumer behavior; Features; Enterprises marketing

Abstract

The new media is changing the traditional mode of communication, meanwhile, is yet transferring the behavior of women's consumption. In this respect of users’ consumption, women's now occupy a large advantage. Women's consumer demand and behavior don’t only represent the new spirits of the new media age, but also promote the prosperity of the new media. Based on the theories of communication, consumption behavior and marketing, using the method of literature research, this paper analyzes characteristics of women's consumer behavior under the situation of the new media, puts forward the corresponding strategies of enterprises marketing. The research results provide theoretical basis for enterprises marketing, and strong guidance for women's consumption in our country.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Daowen Ren
AU  - Haiyan Wu
AU  - Xuejun Liu
AU  - Jiaying Lv
PY  - 2018/12
DA  - 2018/12
TI  - Characteristics of Women's Consumers Behavior and Strategies of Enterprises Marketing Based on the New Media
BT  - Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)
PB  - Atlantis Press
SP  - 95
EP  - 98
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-18.2018.22
DO  - 10.2991/febm-18.2018.22
ID  - Ren2018/12
ER  -