A study of intra-national consumer behaviours in China: the role of regional wealth
Xiaoyu Wu, Hoi In Veronica Fong, IpKin Anthony Wong
Available Online October 2017.
- https://doi.org/10.2991/febm-17.2017.61How to use a DOI?
- consumer ethnocentrism; confucian dynamism; involvement; regional wealth
- The objective of this article is to respond to the need for intra-national research through multilevel analysis and to assist scholars and managers to better understand individual, cultural, and socioeconomical attributes in consumer purchase decisions. We develop an empirical model to examine the role of Confucian belief, consumer ethnocentrism, product involvement, and regional wealth on Chinese consumers' willingness to purchase foreign products. The findings indicate cross-level interactions in that the effects of Confucian belief, consumer ethnocentrism, and product involvement are more profound in affluent regions. This study also shows cases how MNCs could unleash business opportunities from the managerial implications.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiaoyu Wu AU - Hoi In Veronica Fong AU - IpKin Anthony Wong PY - 2017/10 DA - 2017/10 TI - A study of intra-national consumer behaviours in China: the role of regional wealth BT - Second International Conference On Economic and Business Management (FEBM 2017) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/febm-17.2017.61 DO - https://doi.org/10.2991/febm-17.2017.61 ID - Wu2017/10 ER -