Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)

A study of intra-national consumer behaviours in China: the role of regional wealth

Authors
Xiaoyu Wu, Hoi In Veronica Fong, IpKin Anthony Wong
Corresponding Author
Xiaoyu Wu
Available Online October 2017.
DOI
https://doi.org/10.2991/febm-17.2017.61How to use a DOI?
Keywords
consumer ethnocentrism; confucian dynamism; involvement; regional wealth
Abstract
The objective of this article is to respond to the need for intra-national research through multilevel analysis and to assist scholars and managers to better understand individual, cultural, and socioeconomical attributes in consumer purchase decisions. We develop an empirical model to examine the role of Confucian belief, consumer ethnocentrism, product involvement, and regional wealth on Chinese consumers' willingness to purchase foreign products. The findings indicate cross-level interactions in that the effects of Confucian belief, consumer ethnocentrism, and product involvement are more profound in affluent regions. This study also shows cases how MNCs could unleash business opportunities from the managerial implications.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Second International Conference On Economic and Business Management (FEBM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
October 2017
ISBN
978-94-6252-423-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/febm-17.2017.61How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiaoyu Wu
AU  - Hoi In Veronica Fong
AU  - IpKin Anthony Wong
PY  - 2017/10
DA  - 2017/10
TI  - A study of intra-national consumer behaviours in China: the role of regional wealth
BT  - Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.61
DO  - https://doi.org/10.2991/febm-17.2017.61
ID  - Wu2017/10
ER  -