2-Tuple Linguistic Integrated Group Decision Making Methodology for E-Commerce Strategy Selection

DOI

10.2991/eusflat-19.2019.98How to use a DOI?

Keywords

Group decision making SWOT analysis 2-Tuple linguistic model Strategy selection FLINTSTONES

Abstract

2-Tuple linguistic model, which is a fuzzy logic based linguistic decision-making tool, enables the use of multi-granulated linguistic variables in decision making. This property facilitates the decision-making process for decision makers (DMs) and provides a comfortable decision-making environment for them. Motivated by this advantage, this study suggests a decision-making methodology for a strategy selection subject. E-commerce subject is selected as an application area because of its growth in every sector as a result of the rapidly expanding new technologies. In this study, integrated SWOT analysis with group decision making (GDM) considering linguistic information is proposed. 2-Tuple linguistic model is used to normalize and aggregate them. An SME in the textile sector from Turkey has been chosen as a case study to test the applicability. The most suitable strategy for the SME business is determined with 2-Tuple decision making by FLINTSTONES program.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gulcin Buyukozkan
AU  - Deniz Uztürk
PY  - 2019/08
DA  - 2019/08
TI  - 2-Tuple Linguistic Integrated Group Decision Making Methodology for E-Commerce Strategy Selection
BT  - Proceedings of the 11th Conference of the European Society for Fuzzy Logic and Technology (EUSFLAT 2019)
PB  - Atlantis Press
SP  - 706
EP  - 713
SN  - 2589-6644
UR  - https://doi.org/10.2991/eusflat-19.2019.98
DO  - 10.2991/eusflat-19.2019.98
ID  - Buyukozkan2019/08
ER  -