The Analysis of English Translation of Chinese Trademark Words from the Perspective of Pragmatic Equivalence Theory

DOI

10.2991/essaeme-17.2017.186How to use a DOI?

Keywords

Chinese Trademarks, Pragmatic Equivalence Theory, Influencing Factors

Abstract

Trademarks are a sign that is used to mark the goods and is a distinction between other commodities and to increase the identification of goods. The World Intellectual Property Organization (WIPO) defines a trademark as: "A trademark is used to distinguish an industrial or commercial enterprise Or such a group of goods logo two "trademark is exclusive, subject to legal protection, and is also an intangible asset has two value This shows that the trademark in the market plays a role that can't be ignored.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jieli Cheng
AU  - Shaohua Xie
PY  - 2017/07
DA  - 2017/07
TI  - The Analysis of English Translation of Chinese Trademark Words from the Perspective of Pragmatic Equivalence Theory
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SP  - 62
EP  - 67
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.186
DO  - 10.2991/essaeme-17.2017.186
ID  - Cheng2017/07
ER  -