Sports Marketing Strategy Research of China Enterprise

DOI

10.2991/essaeme-16.2016.60How to use a DOI?

Keywords

Sports marketing,Enterprise, Strategy and Research

Abstract

The sports industry is in the rapid economic development, the national fitness concept deeply rooted in post-Olympic era has broad development prospects. This article is mainly from the mode of sports marketing, analyzing the present situation and problems of China's sports marketing, sports marketing strategy for the enterprise of China to point out the development of sports marketing strategy.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - ZHe Luo
AU  - Lei Li
PY  - 2016/08
DA  - 2016/08
TI  - Sports Marketing Strategy Research of China Enterprise
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 290
EP  - 293
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.60
DO  - 10.2991/essaeme-16.2016.60
ID  - Luo2016/08
ER  -