Research on CA Model of Viral Marketing Diffusion Simulation

DOI

10.2991/essaeme-15.2015.90How to use a DOI?

Keywords

Viral marketing, Diffusion simulation, CA model.

Abstract

As a new marketing model, viral marketing has attracted the attention of academic circles and industrial circles. Viral marketing was applied in Europe and America early, and the application achievement is very evident. But it the application in China is late. With rapid development of internet, the application of viral marketing increases rapidly. The paper makes analysis, comparison and simulation to explore the factors relating to propagation process of viral marketing and find out the method of implementing viral marketing successfully, which provides reference for enterprises in China.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Zhou
PY  - 2015/10
DA  - 2015/10
TI  - Research on CA Model of Viral Marketing Diffusion Simulation
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 407
EP  - 412
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.90
DO  - 10.2991/essaeme-15.2015.90
ID  - Zhou2015/10
ER  -