Research on Integrated Marketing Communication in the Mobile Internet Environment

DOI

10.2991/essaeme-15.2015.33How to use a DOI?

Keywords

Integrated marketing communication, Mobile internet environment, Mobile internet age.

Abstract

The mobile internet has rapidly developed into one of the most eye-catching phenomenon of the global field of information and communication in recent years. This paper gives the concept of mobile internet and integrated marketing communication, and then provides three suggestions to the development of the integrated marketing communication in the mobile internet era, including simplify channel entrance, standardize business processes and unify information management in order to supply references for the related researchers.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu Cao
PY  - 2015/10
DA  - 2015/10
TI  - Research on Integrated Marketing Communication in the Mobile Internet Environment
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 148
EP  - 151
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.33
DO  - 10.2991/essaeme-15.2015.33
ID  - Cao2015/10
ER  -