Analysis of the Concept of Audience in the Digital Age

DOI

10.2991/erss-18.2019.26How to use a DOI?

Keywords

digital age; first-hand information; audience’s active thinkers.

Abstract

In the digital age, people's life has changed dramatically. Personal owned electronic devices are increasingly encroaching on people's lives, making people gradually move away from public areas, and think independently. Due to the progress of science and technology in the digital age, people are able to receive first-hand information more quickly and timely. The conveniences and changes that technology provided make audiences active thinkers with their own ideas. At the same time, people's sense of participation and the sense of seeking equality makes people unwilling to become the passive receiver at the end of the linear model, but the information creator. Thus, the concept of “audience” becomes more and more important, but the old theory and old concept of “audience” are no longer fit in today’s digital age.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Tong Zhao
PY  - 2019/01
DA  - 2019/01
TI  - Analysis of the Concept of Audience in the Digital Age
BT  - Proceedings of the 2018 International Workshop on Education Reform and Social Sciences (ERSS 2018)
PB  - Atlantis Press
SP  - 132
EP  - 137
SN  - 2352-5398
UR  - https://doi.org/10.2991/erss-18.2019.26
DO  - 10.2991/erss-18.2019.26
ID  - Zhao2019/01
ER  -