Start-up Goals of Agritainment Proprietors in the Periphery of Wuhan, Chengdu and Shanghai

DOI

10.2991/erse.2013.15How to use a DOI?

Keywords

agritainment, proprietors, start-up goals, empirical study

Abstract

On the basis of survey into the start-up goals of Agritainment Proprietors in the suburbs of Wuhan, Chengdu and Shanghai and comparative analysis of relevant results, conclusions were reached that the start-up goals of Agritainment Proprietors in the suburbs of above three cities share the common traits of rural tourism at the very beginning, such as strong inclination of life in the countryside, more care about short-haul economic goals and social goals but care less about long-haul economic goals and self realization.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiuhong Wang
PY  - 2013/08
DA  - 2013/08
TI  - Start-up Goals of Agritainment Proprietors in the Periphery of Wuhan, Chengdu and Shanghai
BT  - Proceedings of the 2013 International Conference on Educational Research and Sports Education (ERSE 2013)
PB  - Atlantis Press
SP  - 50
EP  - 52
SN  - 1951-6851
UR  - https://doi.org/10.2991/erse.2013.15
DO  - 10.2991/erse.2013.15
ID  - Wang2013/08
ER  -