How Do Suppliers Benefit from Assessment of Consumer Needs

DOI

10.2991/assehr.k.210513.114How to use a DOI?

Keywords

Nudge Theory, Consumer Psychology, Consumer Needs

Abstract

Today’s economies in the world have shown the characteristics of high debt, low interest rates, low inflation and low growth in recent years. In 2020, due to the impact of trade protectionism and the global epidemic, the uncertainty and downward pressure on economic growth will further increase. Under the circumstances, online consumption is becoming more and more popular, and the digital transformation of the real economy is also accelerating, so consumers are more cautious in purchasing decisions. In this situation, business operations are becoming more and more difficult. This article, based on Professor Richard Taylor’s Nudge Theory, combines with the current market situation and consumer psychology, and finds that the ingeniously designed environment has formed an invisible and powerful impetus to make consumers have better choices in a free state. Meanwhile, this action is conducive to satisfying consumer needs, greatly improving consumer satisfaction, enhancing the company’s market competitiveness, and helping conpamies to realize their ultimate goals.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruoyue Zhang
PY  - 2021
DA  - 2021/05/14
TI  - How Do Suppliers Benefit from Assessment of Consumer Needs
BT  - Proceedings of the 6th International Conference on Education Reform and Modern Management (ERMM 2021)
PB  - Atlantis Press
SP  - 497
EP  - 500
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210513.114
DO  - 10.2991/assehr.k.210513.114
ID  - Zhang2021
ER  -