A Study of the Functions and Pitfalls of Design Leadership How Leadership of the Creative Industry Attains Effectiveness
- DOI
- 10.2991/ermm-14.2014.111How to use a DOI?
- Keywords
- design leadership, the creative industry, creativity, creative organizational culture
- Abstract
Design leadership with its own characteristics has played a key role in design agencies and a wide range of other organizations in the creative industry. Besides the common features of leadership, the core of design leadership is to innovate and encourage its creative members to develop their creativeness to the greatest possible extent. This outstanding feature of design leadership is closely related to design leadership’s functions and should be emphasized within these. Design leadership’s functions are based upon both the nature of the design process and creative people’s working goals. Not only should the common functions be fulfilled in design leadership, but also the core function must be highlighted to satisfy the nature of design and characteristics of the creative industry. By examining the nature of design leadership and the intrinsic essence of a creative organization, the functions of design leadership are explored. Equally, it is also vital to avoid pitfalls inherent in design leadership, which critically influence its effectiveness. The research purpose of this paper is how to attain effectiveness of design leadership from the perspective of its functions and pitfalls. Also, design leadership within the specified social context of Confucianism has been chosen since this is an example of great significance in China.
- Copyright
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jie Ren AU - Fangfang Bao PY - 2014/01 DA - 2014/01 TI - A Study of the Functions and Pitfalls of Design Leadership How Leadership of the Creative Industry Attains Effectiveness BT - Proceedings of the 2014 International Conference on Education Reform and Modern Management PB - Atlantis Press SP - 415 EP - 420 SN - 1951-6851 UR - https://doi.org/10.2991/ermm-14.2014.111 DO - 10.2991/ermm-14.2014.111 ID - Ren2014/01 ER -