Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)

Pragmatic Competence Study on Students of Business English Major

Taking the Course of “International Business Negotiation” as an Example

Authors
Hongxia Zhang
Corresponding Author
Hongxia Zhang
Available Online 21 February 2021.
DOI
10.2991/aebmr.k.210210.102How to use a DOI?
Keywords
pragmatic principles, “International Business Negotiation”, Business English major
Abstract

The cultivation of pragmatic strategies and abilities is the fundamental purpose of modern foreign language teaching. For students of Business English major, it is necessary to have professional knowledge of English, but it is also very important to develop pragmatic strategies and abilities. From pragmatic perspective and based on the framework of pragmatic competence theory, this study takes the course of “International Business Negotiation” as an example, and 44 students in 2018 School-enterprise Cooperative Class of Business English major in School of Foreign Languages of Taishan University are selected (these students learned “International Business Negotiation” course in the second semester of Grade Two) to finish an online text negotiation about a sales instance, and these text negotiations constitute the corpus. And the study mainly interprets and analyses students’ pragmatic competence and levels in negotiation talks, and explores effective pragmatic strategies and skills in “International Business Negotiation”.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 February 2021
ISBN
978-94-6239-337-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.210210.102How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hongxia Zhang
PY  - 2021
DA  - 2021/02/21
TI  - Pragmatic Competence Study on Students of Business English Major
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 620
EP  - 623
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.102
DO  - 10.2991/aebmr.k.210210.102
ID  - Zhang2021
ER  -