Development of Innovative Banking Products and Technologies for People with Disabilities

DOI

10.2991/emle-18.2018.6How to use a DOI?

Keywords

innovation; banking services and products; innovative banking products; commercial bank

Abstract

The article substantiates the need to take into account the features of the segment of people with disabilities in the development of marketing policy of commercial banks and identified barriers to banking services in this segment. The role of the Bank of Russia in the creation of high-quality service for people with disabilities and its impact on the adaptation of banking operations for this segment of customers is studied. The main stages are the creation and implementation of new banking services or a set of interrelated services for customers with disabilities, as well as a number of innovative banking technologies and products for them.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Travkina Elena
AU  - Grishina Ekaterine
AU  - Kurdyumova Gyuzal
PY  - 2018/12
DA  - 2018/12
TI  - Development of Innovative Banking Products and Technologies for People with Disabilities
BT  - Proceedings of the 4th International Conference on Economics, Management, Law and Education (EMLE 2018)
PB  - Atlantis Press
SP  - 29
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-18.2018.6
DO  - 10.2991/emle-18.2018.6
ID  - Elena2018/12
ER  -