Shaping of Local City Image under New Media Context
- 10.2991/emle-15.2015.48How to use a DOI?
- omnimedia; city image; Nanyang; communication
The globalization and information in 21st century have brought unprecedented opportunities and challenges to mankind. In order to stand out from the competition, cities around the world gradually begin to pay attention to city image construction and take it as an important bargaining chip in the competition between cities. It is well-known that city image construction has provided powerful impetus and support for the development of the city and plays a vital role in the accumulation of human resources and social capital. But under the impact of new media, the existing communication mode cannot meet the demands of city image any more. In order to realize the maximization of the communication effect of city image, we must start from three aspects of communication subject, communication media and communication content to better shape the image of city brand and improve city’s competition power.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shuo Chen PY - 2015/11 DA - 2015/11 TI - Shaping of Local City Image under New Media Context BT - Proceedings of the 2015 International Conference on Economics, Management, Law and Education PB - Atlantis Press SP - 207 EP - 210 SN - 2352-5398 UR - https://doi.org/10.2991/emle-15.2015.48 DO - 10.2991/emle-15.2015.48 ID - Chen2015/11 ER -