Research on the Teaching Method of Customer Relationship Management (CRM) in Private Colleges

DOI

10.2991/emim-18.2018.160How to use a DOI?

Keywords

CRM; Private College; teaching method

Abstract

Now, with the popularity of use of cellphone, increasing amount of college students lose their interests of listening to teacher at class. Especially for some theoretical courses, such as Customer Relationship Management, this situation is even more serious. This article discuss the methods that can be used to make the CRM course become more attractive.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weiyi Li
PY  - 2018/08
DA  - 2018/08
TI  - Research on the Teaching Method of Customer Relationship Management (CRM) in Private Colleges
BT  - Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)
PB  - Atlantis Press
SP  - 789
EP  - 792
SN  - 2352-5398
UR  - https://doi.org/10.2991/emim-18.2018.160
DO  - 10.2991/emim-18.2018.160
ID  - Li2018/08
ER  -