Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)

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Test of Tourist Risk Perception Scale after Natural Disaster: Based on Kangding Earthquake

Authors
Yue Li, Yang Yang, Yawen He, Qizhi Yang
Corresponding Author
Yue Li
Available Online April 2017.
DOI
10.2991/emim-17.2017.144How to use a DOI?
Keywords
Scale; Tourist risk perception; Natural disaster; Kangding earthquake; CFA
Abstract

This study aimed to test the dimensionality of tourist risk perception under the scenario of natural disaster. Kangding earthquake affected tourism attraction was selected to test the risk perception of potential risk. Empirical study on Kangding tourism attraction after earthquake showed the tourists risk perception towards nature disaster. Eight factors were extracted from the items that measured tourists risk perception employing the exploratory factor analysis in terms of social risk, health risk, facility risk, criminal risk, ethical risk, psychological risk, financial risk and satisfaction risk. After the two-step confirmatory factor analyses by LISERL 8.7, the results of first-order CFA and second-order CFA showed the good fitness of risk perception model dimension model were acceptable. Meanwhile, measurement model demonstrated adequate reliability, convergent validity and discriminant validity. The least and most important dimensions of perceived risk towards natural disasters-satisfactions risk, facility risk, psychological risk criminal risk are ranked as the most important dimensions for risk perception; ethical and social risk are ranked as least important factors. The result provides some comprehensive management suggestions on the tourism attraction recovery. Based on the factor analysis, K-means analysis was conducted in order to distinguish four different groups of tourists on travel intention.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
Series
Advances in Computer Science Research
Publication Date
April 2017
ISBN
10.2991/emim-17.2017.144
ISSN
2352-538X
DOI
10.2991/emim-17.2017.144How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yue Li
AU  - Yang Yang
AU  - Yawen He
AU  - Qizhi Yang
PY  - 2017/04
DA  - 2017/04
TI  - Test of Tourist Risk Perception Scale after Natural Disaster: Based on Kangding Earthquake
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
PB  - Atlantis Press
SP  - 716
EP  - 724
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-17.2017.144
DO  - 10.2991/emim-17.2017.144
ID  - Li2017/04
ER  -