Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)

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Research on the Development Path of Apparel Start-Ups Under the New Consumption Trend

Authors
Zilala Kuerban1, *
1School of Management Science and Engineering, Central University of Finance and Economics, Beijing, 102206, China
*Corresponding author. Email: Z13999411074@163.com
Corresponding Author
Zilala Kuerban
Available Online 21 June 2024.
DOI
10.2991/978-94-6463-441-9_74How to use a DOI?
Keywords
Clothing industry; New consumption trends; Start-ups; Brands; Supply chain
Abstract

With the booming economy and technology, people's demand for clothing has also shown a trend of diversification and personalization, which has led to the emergence of many innovative start-ups in the market. This paper aims to provide reference and inspiration for the development of emerging clothing start-up companies by studying the growth process of well-known clothing brands from zero to one, as well as the opportunities and challenges faced by recent high-profile start-up brands. This paper analyzes the development history of well-known enterprises such as Nike, ZARA, Anta, Lululemon and other brands in the early stages, and discusses the key factors and strategies for their success in the market competition. Meanwhile, it also pays attention to the problems faced by start-ups such as MAIA Active and SHEIN, including supply chain management, marketing, brand positioning, etc., and proposes some solutions. Finally, it discusses the industry trends and future development directions, and provides guidance and suggestions for their long-term development planning.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
21 June 2024
ISBN
978-94-6463-441-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-441-9_74How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zilala Kuerban
PY  - 2024
DA  - 2024/06/21
TI  - Research on the Development Path of Apparel Start-Ups Under the New Consumption Trend
BT  - Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
PB  - Atlantis Press
SP  - 877
EP  - 890
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-441-9_74
DO  - 10.2991/978-94-6463-441-9_74
ID  - Kuerban2024
ER  -