Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)

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Research on Localized Operation Strategies of Industry Chain of Classic IP in the Pan Entertainment Era

Authors
Tianji Liang1, *
1The Albany Academies, New York, NY, 12208, USA
*Corresponding author. Email: a13922122412@163.com
Corresponding Author
Tianji Liang
Available Online 21 June 2024.
DOI
10.2991/978-94-6463-441-9_33How to use a DOI?
Keywords
Localized Operation Strategies; Industry Chain; Classic IP; Pan Entertainment
Abstract

With the rapid development of mobile Internet, the pan-entertainment industry has become an important part of the global cultural industry. In this context, the localization operation strategy of the classic IP industry chain has become an important research topic. Taking the world-famous IP Disney as an example, this paper studies a series of localization measures after Disney settled in Shanghai, including localization of visual symbols, localization of catering services, localization of theme performances and so on. Shanghai Disney has made outstanding achievements in the localization operation of the classic IP industry chain, and has also brought inspiration to multinational enterprises in terms of products, channels, prices and promotion. This paper explores the experience that Shanghai Disney can learn from in the process of localization, and provides reference for multinational enterprises to improve the influence and competitiveness of classic IP in the local market.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
21 June 2024
ISBN
10.2991/978-94-6463-441-9_33
ISSN
2352-5428
DOI
10.2991/978-94-6463-441-9_33How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tianji Liang
PY  - 2024
DA  - 2024/06/21
TI  - Research on Localized Operation Strategies of Industry Chain of Classic IP in the Pan Entertainment Era
BT  - Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
PB  - Atlantis Press
SP  - 364
EP  - 373
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-441-9_33
DO  - 10.2991/978-94-6463-441-9_33
ID  - Liang2024
ER  -