Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)

A Study on the Application of Euphemism From the Perspective of Politeness Principle

Authors
Hui He
Corresponding Author
Hui He
Available Online March 2018.
DOI
https://doi.org/10.2991/emehss-18.2018.30How to use a DOI?
Keywords
euphemism, social functions, politeness principle, Leech's maxims
Abstract
Euphemism, also called embellishing language, is a common phenomenon in language, society and culture. It is used as a mirror, reflecting moral concept, values, and aesthetic conceptions in a sense. Euphemism plays an important role in our daily life. It is used as lube in interpersonal communication that helps avoid hurting the others' feeling. It oils the human relationship in communication and helps to save face of communicators. If people make full use of euphemism, it can accelerate and facilitate interpersonal communication. From the angle of pragmatics and culture, and based on the theory of the Politeness Principle, this thesis studies the extensive use of English and Chinese euphemisms in every social field by analyzing examples. This thesis mainly analyzes English and Chinese euphemisms reflect the six maximums of politeness principle. Besides, Chinese and English euphemisms under the guidance of politeness principle have widely used in the fields of communication in culture, political affairs and economical activities. From the analysis, it is found that only when euphemism is properly used, can reflect its value.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Hui He
PY  - 2018/03
DA  - 2018/03
TI  - A Study on the Application of Euphemism From the Perspective of Politeness Principle
BT  - 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/emehss-18.2018.30
DO  - https://doi.org/10.2991/emehss-18.2018.30
ID  - He2018/03
ER  -