Language and Cultural Analysis of Restaurant Names --Take Xinxiang City Restaurant as an example

DOI

10.2991/emcs-17.2017.410How to use a DOI?

Keywords

Food name; Xinxiang; Language features; The cultural connotation

Abstract

The name of the shop as a social phenomenon, is no longer a simple business activity of a sign, it is a cultural implication. Restaurant name as a language application form, reflects the social culture. There are connotations, there are characteristics of the restaurant name can attract the attention of consumers, bring more economic benefits. From the perspective of language culture dining restaurant name, can reflect the name of the language, cultural psychology and other content. This paper takes the names of 360 restaurants in Xinxiang as the research objects, classifies them from the aspects of the phonetic characteristics, structural features, writing characteristics and cultural connotations of the restaurant name, and tries to find out the commonness and characteristics of the restaurant name and analyze its language and culture Inheritance and use.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaojun Liu
PY  - 2017/03
DA  - 2017/03
TI  - Language and Cultural Analysis of Restaurant Names --Take Xinxiang City Restaurant as an example
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 2180
EP  - 2184
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.410
DO  - 10.2991/emcs-17.2017.410
ID  - Liu2017/03
ER  -