Decisions of green product development and pricing for a dual channel supply chain
- DOI
- 10.2991/emcs-17.2017.380How to use a DOI?
- Keywords
- Dual channel; Supply chain; Product green degree; Selling price; online shopping preference
- Abstract
This paper focuses on the decisions of the green product development and sell pricing in a supply chain which has an offline channel and an online channel simultaneously. Considering some important customer's attributes, such as channel loyalty, price sensitivity and green preference, the optimal green degrees and the selling prices of the developing product are deduced by the Stackelberg game models for the centralized decision case and the decentralized decision case respectively, and the impact of customers' channel loyalty on the decision variables and the system performances of the supply chain are explored thoroughly and deeply. The research shows some interesting conclusions: (1) in the decentralized case, customer's online shopping preference has positive impacts on the product green degree, the wholesale price and the online selling quantity, has negative impacts on the selling price, the offline retailing quantity and the offline retailer's profit, and has positive impacts on the manufacturer's profit when the loyalty is small, but has negative impacts on the manufacturer's profit when the loyalty is bigger than a specific value. (2) in the centralized case, the optimal green degree of product and the whole supply chain profit are bigger than those in the decentralized case.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jianhua Wang AU - Xianfeng Huang AU - Ting Cao AU - Yue Liu PY - 2017/03 DA - 2017/03 TI - Decisions of green product development and pricing for a dual channel supply chain BT - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017) PB - Atlantis Press SP - 2020 EP - 2029 SN - 2352-538X UR - https://doi.org/10.2991/emcs-17.2017.380 DO - 10.2991/emcs-17.2017.380 ID - Wang2017/03 ER -