Discussion on Innovation of Marketing Management of Electric Power Enterprises

DOI

10.2991/emcs-17.2017.216How to use a DOI?

Keywords

Power; Marketing management; Innovation measures; Informatization

Abstract

With the reform and development of China's power market, power enterprises have been developing rapidly and the ever increasingly basic foundation has proposed higher requirements for the innovation of power marketing management while scientific and reasonable power marketing management should be based on guaranteeing the development moment of power enterprises' marketing. Because there are still some problems in power enterprises, and these problems are mainly how to establish a good image of power companies, explore new power market and improve enterprises' business efficiency. In order to make power enterprises develop better, power enterprises need to take new marketing management strategies and establish new marketing concepts so as to meet the market demand and have stronger development potential.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuan Tian
AU  - Chao Shang
PY  - 2017/03
DA  - 2017/03
TI  - Discussion on Innovation of Marketing Management of Electric Power Enterprises
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 1126
EP  - 1129
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.216
DO  - 10.2991/emcs-17.2017.216
ID  - Tian2017/03
ER  -