Analysis of Power Marketing Data Mining Based on the Big Data Technology

DOI

10.2991/emcs-17.2017.74How to use a DOI?

Keywords

Data mining; Decision support system; Database; DSS

Abstract

The essay Introduces about the key technology database, OLAP and data mining technology in the framework of marketing decision support system of power supply enterprises.As for themethod for the mining spaceselection in the data mining model, an artificial neural network structure and algorithm is used, which can not only avoid complicated nonlinear modeling problemin statistical methods but also have a smaller calculation amount than general nerve networkvariable selection method. It is in accordance with the actual situationof its power marketing that this paper designs the Database, OLAP scheme and the specific selection method ofdata mining space.It is hoped that the research results of this paper would have some reference valuefor designation and implementation of the scheme of power marketing decision support system under the market environment of power.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiwen Yu
AU  - Xiaoxiao Shu
AU  - Chao Shang
AU  - Fan Liu
PY  - 2017/03
DA  - 2017/03
TI  - Analysis of Power Marketing Data Mining Based on the Big Data Technology
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 376
EP  - 380
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.74
DO  - 10.2991/emcs-17.2017.74
ID  - Yu2017/03
ER  -