Analysis of the Operation of Maternity-Baby-Children E-commerce Platforms - A Case Study of Haiziwang APP

DOI

10.2991/emcs-17.2017.66How to use a DOI?

Keywords

Mother and children; Online mall; Haiziwang; Problem research

Abstract

In recent years China's economy always maintain rapid development, people's living standards and quality are also rising. The gradual increase in labor income has led to a dramatic change in the concept of consumption, while stimulating the changes of demand diversification of consumers. In this economic situation, how to meet the demand diversification of consumers to the greatest degree becomes a common concern of enterprises, and the solution of this problem will also be new chapter of China's economic development. The national policy of the release of the second child promotes the development of the mother and baby industry, then according to the development and changes of the current economic situation, how to better increase the market share becomes more critical issues, this article mainly discussed the development of App and the existing problems in Haiziwang products (China) limited company, and what can be taken to address these issues.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhijie Xia
PY  - 2017/03
DA  - 2017/03
TI  - Analysis of the Operation of Maternity-Baby-Children E-commerce Platforms - A Case Study of Haiziwang APP
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 338
EP  - 341
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.66
DO  - 10.2991/emcs-17.2017.66
ID  - Xia2017/03
ER  -