The Conceptual Model of Customer Ability to Predominate and Control: Based the Analysis Framework of Situated Cognition and Learning Theory

DOI

10.2991/emcs-16.2016.477How to use a DOI?

Keywords

Customer Ability to Predominate and Control; Nature; Concept; Connotation; Conceptual model

Abstract

Customers for products and services is an important factor in restricting consumer purchase behavior, and developing and nurturing customer ability to predominate and control is a prerequisite for customers to buy the products, as well as capture points of corporate marketing points and resources to accessing core customer. Based on the theoretical derivation of the customer's ability to predominate and control, we analyze the nature of the customer's control, and define the concept of the customer ability to predominate and control, while describes its basic connotation and denotation scientifically, eventually forming the conceptual model of the customer's ability to predominate and control.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiangyu Zhang
AU  - Yanxia Cheng
PY  - 2016/01
DA  - 2016/01
TI  - The Conceptual Model of Customer Ability to Predominate and Control: Based the Analysis Framework of Situated Cognition and Learning Theory
BT  - Proceedings of the 2016 International Conference on Education, Management, Computer and Society
PB  - Atlantis Press
SP  - 1902
EP  - 1906
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-16.2016.477
DO  - 10.2991/emcs-16.2016.477
ID  - Zhang2016/01
ER  -