Web Data Mining and Its Implication in E-commerce

DOI

10.2991/emcs-16.2016.140How to use a DOI?

Keywords

Data mining; Web mining; Electronic commerce

Abstract

With the rapid development and popularity of Internet, the development of e-commerce has increasingly drawn the attention of researchers.They hope to make full use of its advantages and obtain more economic benefits in this new business mode . Web has become the foundation for enterprises to carry on e-commerce. Apply the thoughts and methods of data mining to e-commerce, help the e-commerce operators to get the truly valuable knowledge from the vast amount of information and to guide their decisions. Web data mining is combined with e-commerce in this background. How to effectively analyze and use these information, find out the inner link and serve the business activities have become the common concern of e-commerce operators .This paper discusses the origin of data mining , the basic function of data mining ,development overview of data mining technology at home and abroad as well as the implication of data mining in e-commerce.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lihua Wu
AU  - Tian Deng
PY  - 2016/01
DA  - 2016/01
TI  - Web Data Mining and Its Implication in E-commerce
BT  - Proceedings of the 2016 International Conference on Education, Management, Computer and Society
PB  - Atlantis Press
SP  - 579
EP  - 582
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-16.2016.140
DO  - 10.2991/emcs-16.2016.140
ID  - Wu2016/01
ER  -