Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)

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To Explore the Measures to Cultivate the Talents of Journalism and Communication in Higher Vocational Colleges in Integrated Media

Authors
Jianying Xing1, *
1Shandong Vocational College of Media, Jinan, 250200, China
*Corresponding author. Email: yyy01522@163.com
Corresponding Author
Jianying Xing
Available Online 4 July 2023.
DOI
10.2991/978-94-6463-192-0_58How to use a DOI?
Keywords
talent training; Higher education; Media talent; Rongmedia
Abstract

Nowadays, with the rapid development of society, the globalization of information dissemination, the rapid development of communication technology, the increasingly fierce media competition, the news communication industry is in a period of rapid development. To suit it, China's new.The professional education of media and communication has gone through the difficult initial period and entered the stage of in-depth exploration and development. Journalism and communication is a major with strong application and practice. Different from the training objectives of journalism and communication majors in comprehensive and professional colleges, journalism and communication majors in higher vocational colleges adhere to the society.The demand-oriented school aims to take into account the dual roles of on-campus teaching and off-campus practical training, and pay attention to the cultivation and improvement of students' skills, which conforms to the characteristics of journalism and communication major emphasizing practice.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
4 July 2023
ISBN
10.2991/978-94-6463-192-0_58
ISSN
2667-128X
DOI
10.2991/978-94-6463-192-0_58How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jianying Xing
PY  - 2023
DA  - 2023/07/04
TI  - To Explore the Measures to Cultivate the Talents of Journalism and Communication in Higher Vocational Colleges in Integrated Media
BT  - Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
PB  - Atlantis Press
SP  - 443
EP  - 448
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-192-0_58
DO  - 10.2991/978-94-6463-192-0_58
ID  - Xing2023
ER  -