Construction of Marketing Network Teaching Platform Under the Background of Internet + Education

DOI

10.2991/978-94-6463-192-0_15How to use a DOI?

Keywords

Internet + education; Marketing; ASP.NET; B/S architecture; computer application

Abstract

In order to solve the problems of single teaching mode and disjointed production and education of marketing major in colleges and universities in China, this paper takes marketing network teaching as the research object, and designs a set of marketing network teaching platform by combining network information, database management, computer application and other technologies. This system takes the computer as the development hardware, chooses Visual Studio 2021 as the bottom development tool of the system construction, uses C# to write the system language, uses ASP.NET as the development platform, applies SQL Sercer to realize data support, and selects IIS as the server to enhance the adaptability and stability of the whole system. In the function of course recommendation and student works recommendation, the system provides Pearson correlation coefficient algorithm and formula, which improves the rigor and availability of the system. The system has constructed the “online + offline” talent training mode, fully exerting the influence of online teaching in higher education, and contributing to the training of marketing talents with solid knowledge and excellent skills.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Benyu Zhao
AU  - Hainian Zhang
AU  - Yan Hu
PY  - 2023
DA  - 2023/07/04
TI  - Construction of Marketing Network Teaching Platform Under the Background of Internet + Education
BT  - Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
PB  - Atlantis Press
SP  - 115
EP  - 119
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-192-0_15
DO  - 10.2991/978-94-6463-192-0_15
ID  - Zhao2023
ER  -