Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)

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Research on the Evaluation Model of Mobile Application

Authors
Fengyang Liu1, *, Honglei Xu1, Zhaoxi Wang1
1China Mobile Research Institution, Beijing, China
*Corresponding author. Email: liufengyang@chinamobile.com
Corresponding Author
Fengyang Liu
Available Online 28 September 2023.
DOI
10.2991/978-94-6463-264-4_19How to use a DOI?
Keywords
mobile application; evaluation model; video application; Analytic Hierarchy Process (AHP); CRITIC; entropy method
Abstract

With the development of mobile Internet and the peak of user growth, mobile application development has shifted from brutal expansion to refined operation. In order to better adapt to mobile application development and user needs, this paper constructs a comprehensive product development evaluation system model from the perspective of product and operation based on existing research. The model comprehensively considers the influencing factors such as operational capability, competitiveness, product usability, and determines the weight of the indicators by combining qualitative and quantitative methods. On the basis of model construction, empirical research is conducted on video applications, iQiyi, Youku, Tencent video and Migu, to analyze their development level, diagnose problems and put forward suggestions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
28 September 2023
ISBN
10.2991/978-94-6463-264-4_19
ISSN
2589-4900
DOI
10.2991/978-94-6463-264-4_19How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fengyang Liu
AU  - Honglei Xu
AU  - Zhaoxi Wang
PY  - 2023
DA  - 2023/09/28
TI  - Research on the Evaluation Model of Mobile Application
BT  - Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
PB  - Atlantis Press
SP  - 166
EP  - 174
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-264-4_19
DO  - 10.2991/978-94-6463-264-4_19
ID  - Liu2023
ER  -