Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)

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A study on the continuous usage intention of an online education system for students of art colleges

A case study of Beijing Institute of Fashion Technology based on the model of continuous use expectation of information systems

Authors
Yang Xi1, *, Mingxin Tian1
1School of Business, Beijing Institute of Fashion Technology, Beijing, China
*Corresponding author. Email: 13407008@qq.com
Corresponding Author
Yang Xi
Available Online 28 September 2023.
DOI
10.2991/978-94-6463-264-4_20How to use a DOI?
Keywords
University specialized in arts; PST theoretical model; information system continued usage intention; online education
Abstract

The purpose of this study was to investigate factors influencing students’ satisfaction and continued intention to use online learning systems in art schools based on the PST theory. We developed and tested a model extending the ECM-IT model using structural equation modeling. The results showed that perceived usefulness and confirmation positively influenced satisfaction, which in turn positively affected continued usage intention. However, perceived ease of use did not significantly impact perceived usefulness. Further surveys found that students expected one-to-one guidance and more interactive course resources from online systems. Students also preferred a mix of online and offline teaching. This study provides insights into improving online teaching systems for art schools. Specifically, we found that usefulness and confirmation were key drivers of students’ satisfaction and sustained use of online learning platforms. Improving these factors could increase students’ acceptance and use of online education systems. However, ease of use itself was not enough. Art schools should invest in high-quality interactive course resources, provide personalized guidance, and combine online and offline teaching to meet students’ needs.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
28 September 2023
ISBN
10.2991/978-94-6463-264-4_20
ISSN
2589-4900
DOI
10.2991/978-94-6463-264-4_20How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yang Xi
AU  - Mingxin Tian
PY  - 2023
DA  - 2023/09/28
TI  - A study on the continuous usage intention of an online education system for students of art colleges
BT  - Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
PB  - Atlantis Press
SP  - 175
EP  - 185
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-264-4_20
DO  - 10.2991/978-94-6463-264-4_20
ID  - Xi2023
ER  -