Research on the Problems and Countermeasures of Data Management in CRM System of Financial Shared Service Center

DOI

10.2991/assehr.k.210803.051How to use a DOI?

Keywords

Financial sharing, Customer relationship management system, Customer data management

Abstract

On the current development status of customer relationship management system of financial sharing center in China, this paper explores some problems in the application of customer data management, and puts forward some appropriate suggestions, hoping to help the customer relationship management system play a greater role in enterprises, realize the integration of industry and finance, and bring greater benefits to enterprises.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ting Deng
PY  - 2021
DA  - 2021/08/04
TI  - Research on the Problems and Countermeasures of Data Management in CRM System of Financial Shared Service Center
BT  - Proceedings of the 2021 International Conference on Diversified Education and Social Development (DESD 2021)
PB  - Atlantis Press
SP  - 252
EP  - 256
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210803.051
DO  - 10.2991/assehr.k.210803.051
ID  - Deng2021
ER  -