Research on Integration Development of Liquor Culture and Tourism in China

DOI

10.2991/assehr.k.210803.063How to use a DOI?

Keywords

Liquor culture, Tourism, Area, Integrated development

Abstract

Chinese liquor culture is a complex and comprehensive resource formed by many factors such as local history, culture, society and economy. On the basis of literature review and on-the-spot investigation, this paper analyzes the rich and diverse forms of liquor culture in areas, including liquor culture museum, liquor cultural souvenirs, liquor culture and art, liquor making experience projects, liquor culture folk customs, etc. The findings show that liquor culture tourism can promote the transformation and upgrading of liquor industry. Tourists’ shopping demand urges distillers to develop new tourism products. On the one hand, it increases liquor sales, on the other hand, it improves the added value of liquor products. Secondly, liquor culture tourism promotes the common high-quality development of other industries. Due to the increase in the number of tourists, a large number of high demand bursts, which not only promotes tourism production. On this basis, the paper puts forward the development path of integration between liquor culture and tourism.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Min Wei
AU  - Jie Xu
PY  - 2021
DA  - 2021/08/04
TI  - Research on Integration Development of Liquor Culture and Tourism in China
BT  - Proceedings of the 2021 International Conference on Diversified Education and Social Development (DESD 2021)
PB  - Atlantis Press
SP  - 317
EP  - 322
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210803.063
DO  - 10.2991/assehr.k.210803.063
ID  - Wei2021
ER  -