Trends of Expansion of the Customer Base in the Banking Sector

DOI

10.2991/aebmr.k.201215.006How to use a DOI?

Keywords

customer base, bank, customer, royalty, product, service, loan, deposit

Abstract

Post-crisis regulatory systems are gradually being developed and implemented, and financial institutions are adjusting their business models accordingly. It is now becoming clear that the accelerated pace of technological change is the most creative force in the modern financial services ecosystem. In this publication, we look at the real consequences of such rapid technological progress for the financial services sector and for its supervisors and users. The article reveals the essence of the client base, as well as strategies for improving the efficiency of the Bank’s work with its clients. The analysis of ratings of banks on deposits and loans of individuals. Attention is paid to the introduction of the prevalence of FINTECH services in different countries. The author identifies trends in expanding the client base in the banking sector in the modern market economy and draws conclusions that the coronavirus crisis has become an additional driver of the popularity of fintech services in Russia in 2020. In these conditions one of the most important areas of development is biometric identification, which allows to remotely accept customers for service. The next step in the development of fintech in Russia is to work with customer data in order to offer the client individual conditions on time and simplify the application process.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ezechiel Manirakiza
PY  - 2020
DA  - 2020/12/17
TI  - Trends of Expansion of the Customer Base in the Banking Sector
BT  - Proceedings of the 8th International Conference on Contemporary Problems in the Development of Economic, Financial and Credit Systems (DEFCS 2020)
PB  - Atlantis Press
SP  - 27
EP  - 30
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201215.006
DO  - 10.2991/aebmr.k.201215.006
ID  - Manirakiza2020
ER  -