Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)

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Digital Collaboration Network for Coffee Marketing Based on an Agroforestry System for Economic Recovery of Coffee Farmers in Bandung Regency, West Java

Authors
Pathmi Noerhatini1, *, Amanna Dzikrillah Lazuardini Luqman Al Hakim2, Alvin Trianto Atmojo1
1Bandung Institute of Technology, Bandung, Indonesia
2Nusa Putra University, Sukabumi, Indonesia
*Corresponding author. Email: pathmi@itb.ac.id
Corresponding Author
Pathmi Noerhatini
Available Online 1 February 2023.
DOI
10.2991/978-2-494069-69-5_6How to use a DOI?
Keywords
digital collaboration network; coffee farmer; coffee marketing; economic recovery; agroforestry
Abstract

In the fourth industrial revolution dimension, digital transformation requires the creation of a “digital collaboration network” (DCN) among stakeholders. This collaborative network aims to strike a balance between competition and sharing, benefiting all parties involved. MSMEs in Indonesia, particularly in the batik business, have embraced DCN and developed a digital community and a new business model that are crisis resistant. However, there has been no report on the DCN application for coffee commodities. The research was conducted from May to November 2021 in Bandung Regency, West Java. This research aimed to understand the application of DCN technology to coffee farming in agroforestry-based coffee growing techniques. The primary goal of this program is to understand a digital community for coffee marketing based on data from the Tenjolaya Forest-Village Non-governmental Organization, consisting of three main networks: ICT, knowledge, and social networks. Coffee farmers could communicate and interact virtually, and this network was also particularly effective in raising their income during the COVID-19 pandemic. Furthermore, coffee producers can strengthen their position in the coffee supply chain by engaging in digital marketing, which allows them to connect with buyers directly.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 February 2023
ISBN
978-2-494069-69-5
ISSN
2352-5398
DOI
10.2991/978-2-494069-69-5_6How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Pathmi Noerhatini
AU  - Amanna Dzikrillah Lazuardini Luqman Al Hakim
AU  - Alvin Trianto Atmojo
PY  - 2023
DA  - 2023/02/01
TI  - Digital Collaboration Network for Coffee Marketing Based on an Agroforestry System for Economic Recovery of Coffee Farmers in Bandung Regency, West Java
BT  - Proceedings of the Conference on Digital Humanities 2022 (CODH 2022)
PB  - Atlantis Press
SP  - 50
EP  - 55
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-69-5_6
DO  - 10.2991/978-2-494069-69-5_6
ID  - Noerhatini2023
ER  -