The Analysis of the SPA Apparel Company Strategy

DOI

10.2991/cmes-15.2015.194How to use a DOI?

Keywords

SPA mode, Clothing brand, Strategy, Chinese

Abstract

SPA is internationally recognized as a successful business model, the model successfully helped GAP, UNIQLO, ZARA, H&M and other clothing own brands, as these enterprises entered Chinese market, and developed a good market, SPA mode has also been a concern. There are also many companies exploring the application of SPA mode, such as HEILAN HOME, N&Q have made a good score, but it has not formed a complete system. This paper puts forward strategic proposals of SPA mode by analyzing the various enterprises

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huijuan Du
AU  - Yanjun Huang
AU  - Yan Liu
PY  - 2015/04
DA  - 2015/04
TI  - The Analysis of the SPA Apparel Company Strategy
BT  - Proceedings of the 2nd International Conference on Civil, Materials and Environmental Sciences
PB  - Atlantis Press
SP  - 726
EP  - 729
SN  - 2352-5401
UR  - https://doi.org/10.2991/cmes-15.2015.194
DO  - 10.2991/cmes-15.2015.194
ID  - Du2015/04
ER  -