Proceedings of the Critical Island Studies 2023 Conference (CISC 2023)

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Leaves Blown in The Wind: The Relationship of Typography and Ambiguity in Written Communication Media

Authors
Ridha Mashudi Wibowo1, *, Suhandano1, Tofan Dwi Hardjanto2
1Indonesian Language and Literature Study Program, Universitas Gadjah Mada, Yogyakarta, Indonesia
2English Study Program, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: ridha@ugm.ac.id
Corresponding Author
Ridha Mashudi Wibowo
Available Online 11 January 2024.
DOI
10.2991/978-2-38476-186-9_24How to use a DOI?
Keywords
Typography; Ambiguity; Written communication media; Social media
Abstract

This research aims to explore the relationship between typography and ambiguity through a semantic-pragmatic approach. Typography, which is supposed to bring clarity and present information attractively, can cause ambiguity, both intentionally and unintentionally. Intentionally, typography can be used to deceive, conceal, misuse, or satirize something or an event, while unintentionally it can cause a shift in referent, leading to misperception, misdirection, and harassment. With this potential, typographic relationships and ambiguity are like leaves in the wind that can be perceived this way and that. The research data were obtained at the end of 2022 using the tapping method, screenshot technique, and note-taking technique from various written sources in the form of memes from social media, conversations on WhatsApp (WA), commercial advertisements, business signboards, and flyers posted in a business place. After classification, the data was analyzed using the methods of comparison, introspection, and pragmatic pairing. After that, the data is presented using formal and informal methods in the form of narratives and pictures. By examining the perspective of meaning, it is hoped that this study can describe the impact of ambiguity that occurs and overcome the misperceptions caused by ambiguity so that the use of language used by the community becomes effective.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Critical Island Studies 2023 Conference (CISC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 January 2024
ISBN
10.2991/978-2-38476-186-9_24
ISSN
2352-5398
DOI
10.2991/978-2-38476-186-9_24How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ridha Mashudi Wibowo
AU  - Suhandano
AU  - Tofan Dwi Hardjanto
PY  - 2024
DA  - 2024/01/11
TI  - Leaves Blown in The Wind: The Relationship of Typography and Ambiguity in Written Communication Media
BT  - Proceedings of the Critical Island Studies 2023 Conference (CISC 2023)
PB  - Atlantis Press
SP  - 227
EP  - 241
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-186-9_24
DO  - 10.2991/978-2-38476-186-9_24
ID  - Wibowo2024
ER  -