Data Mining Techniques For Customer Relationship Management
Available Online October 2016.
- https://doi.org/10.2991/ceie-16.2017.2How to use a DOI?
- Data mining; Customer Relationship Management (CRM); Customer Loyalty
- Data mining has made customer relationship management (CRM) a new area where firms can gain a competitive advantage, and it plays a key role in the firms' management decision. In this paper, we first analyze the value and application fields of data mining techniques for CRM, and further explore how data mining being applied to Customer churn analysis.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Feng Guo PY - 2016/10 DA - 2016/10 TI - Data Mining Techniques For Customer Relationship Management BT - Proceedings of the International Conference on Communication and Electronic Information Engineering (CEIE 2016) PB - Atlantis Press SP - 9 EP - 17 SN - 2352-5401 UR - https://doi.org/10.2991/ceie-16.2017.2 DO - https://doi.org/10.2991/ceie-16.2017.2 ID - Guo2016/10 ER -