Proceedings of the 4th International Conference on Culture, Design and Social Development (CDSD 2024)

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The Purchase of Museum Cultural Creative Products and Intercultural Communication

Authors
Jianing Kou1, *
1College of Transportation and Civil Engineering, Fujian Agriculture and Forestry University, Fuzhou, 350100, China
*Corresponding author. Email: 15095366870@139.com
Corresponding Author
Jianing Kou
Available Online 18 March 2025.
DOI
10.2991/978-2-38476-380-1_11How to use a DOI?
Keywords
museum; cultural products; intercultural communication; purchase behavior
Abstract

The research delves into how museum cultural and creative products contribute to intercultural dialogue. It focuses on Chinese youth consumers and their interactions with the products of the Louvre Museum. Using the Theory of Planned Behavior (TPB) and the Stimulus-Organism-Response (S-O-R) model, the research examines how perceived value (functional, emotional, and social) impacts consumer behavior. To explore the influence of attitudes, subjective norms, and perceived behavioral control on purchase intention, utilizing a questionnaire survey and structural equation modeling (SEM).The findings highlight that museum products serve as effective tools for cross-cultural communication, with emotional value and subjective norms playing a critical role. This study offers insights into how museums can leverage cultural products and digital platforms to foster deeper cross-cultural engagement.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Culture, Design and Social Development (CDSD 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 March 2025
ISBN
978-2-38476-380-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-380-1_11How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jianing Kou
PY  - 2025
DA  - 2025/03/18
TI  - The Purchase of Museum Cultural Creative Products and Intercultural Communication
BT  - Proceedings of the 4th International Conference on Culture, Design and Social Development (CDSD 2024)
PB  - Atlantis Press
SP  - 95
EP  - 105
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-380-1_11
DO  - 10.2991/978-2-38476-380-1_11
ID  - Kou2025
ER  -