A Summary of Research on Flow Theory Based Interactive Mobile Advertising Design

DOI

10.2991/978-2-38476-018-3_48How to use a DOI?

Keywords

Flow Theory; User Experience; Interactive Mobile Advertising; Research Summary

Abstract

The digital age has seen interactive mobile advertising in abundance that centers on user experience. The flow theory, as is the study of psychology, can be an inspiration for knowledge about the user experience. This paper, with a review of the research development of flow theory and interactive mobile advertising at home and abroad, presents a detailed introduction of the research findings in flow theory. It carries out an overview of the research on interactive mobile advertising, highlights the relation and applicability of the flow theory to the interactive mobile advertising, and provides a research approach to the application of the theory to the mobile advertising.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qiduan Chen
AU  - Xiaojun Tang
PY  - 2023
DA  - 2023/03/01
TI  - A Summary of Research on Flow Theory Based Interactive Mobile Advertising Design
BT  - Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
PB  - Atlantis Press
SP  - 420
EP  - 427
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-018-3_48
DO  - 10.2991/978-2-38476-018-3_48
ID  - Chen2023
ER  -