Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)

Sustainability Business Model Tesla Motors

Authors
Muhammad Wijdan Hilmy Yahdiyani1, Asep Safari1, Lokita Rizky Megawati1, *
1School of Business, IPB University, Bogor, Indonesia
*Corresponding author. Email: lokita.rizky@apps.ipb.ac.id
Corresponding Author
Lokita Rizky Megawati
Available Online 15 May 2023.
DOI
10.2991/978-94-6463-144-9_32How to use a DOI?
Keywords
Market Driven Strategy; Tesla Motors; Strategy; Sustainability
Abstract

Tesla is building not only all-electric vehicles, but also clean energy generation and storage products that are scalable indefinitely. Tesla uses Market Driven Strategy as one of the strategies in developing its business. This study aims to analyse how is the market driven strategy carried out by Tesla to achieve a sustainability business model. The method used is a qualitative method in the form of literature review from various journals in previous research. Based on its four characteristics, namely becoming market oriented, distinctive capabilities, creating customer value, and superior performance, it can be said that Tesla Motors has achieved superior performance. Tesla Motors has been successful in implementing a strategy with a market approach based on the opportunities, threats, advantages, and even weaknesses of the company.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
15 May 2023
ISBN
978-94-6463-144-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-144-9_32How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Muhammad Wijdan Hilmy Yahdiyani
AU  - Asep Safari
AU  - Lokita Rizky Megawati
PY  - 2023
DA  - 2023/05/15
TI  - Sustainability Business Model Tesla Motors
BT  - Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)
PB  - Atlantis Press
SP  - 325
EP  - 334
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-144-9_32
DO  - 10.2991/978-94-6463-144-9_32
ID  - Yahdiyani2023
ER  -