Sustainable Green Marketing Concepts for Green Construction Market Developments in Bangladesh

DOI

10.2991/978-94-6463-144-9_11How to use a DOI?

Keywords

Sustainability marketing; Sustainable development; Green construction; Green marketing; Environmental pollution

Abstract

This paper presents the marketing green concept that drives the construction market towards sustainability. Due to the global energy crisis, climate change, and other environmental degradations, green products are gaining appeal and acceptance, revealing the twenty-first century’s forthcoming concerns. Also, green business become a major driving force behind global sustainable development. Though Bangladesh’s economy is growing as it strives to become a developing nation by 2026, the expansion of industrial sectors is essential to achieving this objective. The industrial expansion has resulted in significant depletion of natural resources, greenhouse gas emissions, and toxic waste dumping, all of which can lead to unchecked degradation of air, soil, and water quality. Most developing countries have introduced a new way of doing business known as “green business” (GB). The principles of green business align with new ways of production, marketing, and disposal of products that ensure environmental safety and corporate competitiveness. The primary objective of this study is to present an overview of green marketing strategies related to the construction sector, that will help the sector to gain sustainable competitive advantages. To achieve this objective throughout Bangladesh’s construction sectors, we suggested a methodology to quantify green business strategy in the context of the strengthening of green business strategy and environmental deterioration. This study provides a valuable reference for both policymakers and industry practitioners to implement green construction.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Md Shaharul Islam
AU  - Abu Bakar Sade
PY  - 2023
DA  - 2023/05/15
TI  - Sustainable Green Marketing Concepts for Green Construction Market Developments in Bangladesh
BT  - Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)
PB  - Atlantis Press
SP  - 114
EP  - 123
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-144-9_11
DO  - 10.2991/978-94-6463-144-9_11
ID  - Islam2023
ER  -