The Role of Servicescape of Second-Hand Clothing Stores on Impulse Buying for Generation Z

DOI

10.2991/978-94-6463-240-8_15How to use a DOI?

Keywords

Emotions; Impulsive Buying; Situational Characteristics; Servicescape

Abstract

One of Generation Z’s most significant interests is their interest in dressing. Generation Z uses fashion as a way to express themselves. Their impulsive behavior makes them buy things quickly with lack of deliberation before making a purchase. They want new products, good quality, in terms of second-hand and fast fashion items. Using the SOR model, this study investigates the indirect and direct impact of consumers’ responses to positive emotions and clothing store environmental characteristics toward the store’s environment toward impulsive purchasing behavior. This research investigates how the variables correlate to the buyer’s positive emotional responses to influence impulse purchasing behavior. Library research is the method used in the study. It is a series of studies related to collecting library data or studies whose objects are investigated using library information (documents, magazines, historical stories, literature, scientific journals, and books). This study discovered a direct correlation between design characteristics and positive emotional responses, also a relationship between positive emotional reactions in servicescape and impulse buying. This study’s theoretical framework of impulsive buying for clothing has been conceptualized. Arranging appealing store design features can boost buyers’ positive emotions and impulse buying.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Risnawati
AU  - Anni Rahimah
PY  - 2023
DA  - 2023/09/22
TI  - The Role of Servicescape of Second-Hand Clothing Stores on Impulse Buying for Generation Z
BT  - Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)
PB  - Atlantis Press
SP  - 122
EP  - 129
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-240-8_15
DO  - 10.2991/978-94-6463-240-8_15
ID  - 2023
ER  -