Proceedings of the 2023 Brawijaya International Conference (BIC 2023)

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The Effectiveness of Social Media in Increasing Health Awareness Among Users of Telmed FKUB’s Social Media Application

Authors
Danik A. Purwantiningrum1, *, Indriati D. Rahayu1, Wike A. Cahayani1
1Anatomi Histologi Departement of FKUB, Malang, Indonesia
*Corresponding author. Email: mikobunda007@gmail.com
Corresponding Author
Danik A. Purwantiningrum
Available Online 29 October 2024.
DOI
10.2991/978-94-6463-525-6_58How to use a DOI?
Keywords
social media; health awareness; Telmed FKUB
Abstract

Although there are certain benefits to using social media for health communication, the accuracy and dependability of the information shared must be managed. This study’s major goal was to assess how effective online health initiatives run on Telmed FKUB’s social media were at increasing users’ awareness of their own health. This research uses quantitative methods with analytical descriptive design, using a survey to gather data. A link to the survey was posted on Instagram and YouTube accounts of the Telmed FKUB. The target population of the study consists of all TelMed FKUB followers on those social media. The effectiveness of health promotion through social media can be seen from several indicators: level of awareness, level of participation, increase in knowledge, change in behavior, and content quality. The survey results showed that four out of five indicators are good enough and one indicator shows good results, so it can be concluded that the effectiveness of Telmed FKUB social media in raising user health awareness is good enough.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 Brawijaya International Conference (BIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
29 October 2024
ISBN
978-94-6463-525-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-525-6_58How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Danik A. Purwantiningrum
AU  - Indriati D. Rahayu
AU  - Wike A. Cahayani
PY  - 2024
DA  - 2024/10/29
TI  - The Effectiveness of Social Media in Increasing Health Awareness Among Users of Telmed FKUB’s Social Media Application
BT  - Proceedings of the 2023 Brawijaya International Conference (BIC 2023)
PB  - Atlantis Press
SP  - 513
EP  - 520
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-525-6_58
DO  - 10.2991/978-94-6463-525-6_58
ID  - Purwantiningrum2024
ER  -