Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)

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Investigation On the Effect of Human Resource Practices Towards Organizational Citizenship Behaviour Among Gig Employees in Food Delivery Service: Sustainable Social Protection as The Moderator

Authors
S. P. R. Charles Ramendran1, *, Kasthuri Deve2, Ramesh Kumar Moona Haji Mohamed3, Juan Manuel Amezcua Ogáyar4, Vimala Kadiresan5, Andrieu Jimena6
1Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Petaling Jaya, Malaysia
2Cluster of Business and Management, Open Universiti Malaysia, Petaling Jaya, Malaysia
3Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Petaling Jaya, Malaysia
4Department of Business Organization, Marketing and Sociology, Universidad de Jaen, Jaén, Spain
5Department of Business Studies, Help University, Kuala Lumpur, Malaysia
6Faculty of Engineering, National University of San Juan, San Juan, Argentina
*Corresponding author. Email: charlesr@utar.edu.my
Corresponding Author
S. P. R. Charles Ramendran
Available Online 31 December 2023.
DOI
10.2991/978-94-6463-342-9_16How to use a DOI?
Keywords
Gig employees; sustainable social protection; gig economy; human resource practices
Abstract

The gig economy has boomed all across the world, with zero boundaries. Malaysia is one of those countries that has welcomed this form of economy. To be efficient in the gig economy, gig employees are the source of power to activate and sustain Malaysian businesses. Gig employees have played an important role in reviving the gig economy before, during, and after Covid-19. However, there are significant issues with gig workers due to welfare and employer practices, which has caused some hiccups in the food delivery business. A series of strikes and complaints from gig employees have generated the impression that sustainable social protection was disregarded. The objective of this study is to investigate the effect of human resource practices on organizational behaviour citizenship (OCB), moderated by sustainable social protection. There were 310 data were collected from food delivery services of gig employees by using judgemental sampling method. The findings have shown all three independent variables has effect on organizational citizenship behaviour however sustainable social protection beta value at 0.15 where it has somehow moderated between overall HR practices with OCB. Therefore, Malaysia will explore gig employee’s protection in line with Sustainable Development Goal, under decent work and economic growth.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2023
ISBN
10.2991/978-94-6463-342-9_16
ISSN
2352-5428
DOI
10.2991/978-94-6463-342-9_16How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - S. P. R. Charles Ramendran
AU  - Kasthuri Deve
AU  - Ramesh Kumar Moona Haji Mohamed
AU  - Juan Manuel Amezcua Ogáyar
AU  - Vimala Kadiresan
AU  - Andrieu Jimena
PY  - 2023
DA  - 2023/12/31
TI  - Investigation On the Effect of Human Resource Practices Towards Organizational Citizenship Behaviour Among Gig Employees in Food Delivery Service: Sustainable Social Protection as The Moderator
BT  - Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)
PB  - Atlantis Press
SP  - 213
EP  - 234
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-342-9_16
DO  - 10.2991/978-94-6463-342-9_16
ID  - CharlesRamendran2023
ER  -